For 80 years, Lawrence Technological University has been an innovator and leader in educating engineers, architects, scientists, and managers. The University pioneered the offering of evening classes and the signature blend of Theory and Practice as both motto and teaching philosophy.
This Identity Standards Manual and Style Guide establishes the University’s official policy for the design and look of Lawrence Tech publications and web and electronic applications. Several examples are presented that detail the correct usage of the Lawrence Tech logotype, typography, layout, and color in print formats. Templates for various commonly used electronic files are available for download at www.ltu.edu/facultyandstaff/marketing.asp.
While Lawrence Tech’s print and electronic materials have a variety of important audiences and objectives, they each provide the opportunity to enhance and project a clear and congruous image of the University. The purpose of this manual is to support the greater brand of Lawrence Tech, which encompasses all the colleges, departments, and offices of the University, and through its consistent usage, promotes all of them to create a greater whole. The success and effectiveness of Lawrence Tech’s brand promotion and public awareness is largely dependent upon careful attention to all the standards and recommendations outlined in this manual.